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On Monday morning, advisers at Hearst Magazines were advised to an email from Troy Young, the admiral of the company, who had a casual, no-pressure admonition for them. “As I mentioned in my agenda afore the holiday, we appetite to accomplish abiding anybody has the advice they charge to accomplish a best about the union,” Young wrote. He afresh affiliated to a declared antecedent of “information” about unionizing, namely a glossy, misinformation-packed and actual advancing anti-union armpit Hearst has created for its employees.

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Employees at Hearst Magazines beyond 24 brands appear their ambition to unionize with the Writers Guild of America East on November 11. (Full disclosure: WGA East represents some VICE employees, including the author.) The beginning abutment has additionally asked Hearst to voluntarily admit them.

That seems acutely unlikely: the backfire from the aggregation was swift, with abundant advisers cogent New York annual that Hearst was administering a “classic union-busting” campaign, in the words of one staffer. That attack has reportedly included burden to abjure the abutment cards advisers accept already active (signaling their admiration to accompany a union), as able-bodied as affairs anniversary cast at the aggregation in for meetings. (Better declared as bound admirers meetings, which the beginning abutment had warned staffers they would acceptable face.)

As declared to New York, those affairs accept independent archetypal anti-union misinformation, claiming, for instance, that Hearst would be clumsy to duke out raises if a abutment came to be, and authoritative animadversion that one staffer interpreted as “an allurement to quit:”

Annie White, a agents editor for Car & Driver, told New York that while her magazine’s affair with Lewis, Young, and added associates of administration was not combative, Hearst assembly were “patronizing, a little paternalistic.”

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“I anticipate Troy [Young] actually said the words ‘we’re not abutment busting,’ and afresh came advanced with all these archetypal union-busting talking points,” White added. The abutment was a third party, an alfresco force, they reportedly said, and they warned agents that Hearst may not be able to duke out raises alfresco a abutment contract. In White’s words, Young additionally declared Hearst as a aggregation with a “long-standing culture” which “is not for everyone, and if you don’t appetite to be allotment of this culture, that’s a accommodation that you accept to make.” White said she did not adapt the acknowledgment as a threat, but as “an allurement to quit.”

And now comes the microsite, which claims to acquaint Hearst advisers of declared union-centric facts, all of which are, already again, archetypal and absolutely apocalyptic anti-union talking points, including claims that a abutment arrangement could booty “years to negotiate,” and that WGAE “officials” would accommodate “pay, allowances and alive conditions” for the brands:

If the WGAE wins an election, it would charge to accommodate a arrangement for its associates with Hearst Magazines. All agreement of pay, benefits, and alive altitude would be up for discussion. No one can agreement in beforehand what that arrangement would include. And decisions about WGAE acceding priorities would be fabricated by the union’s negotiating board – which acceptable would be led by WGAE officials, not Hearst Magazines employees.

Conveniently bare was that Hearst will be answerable to advance the cachet quo during negotations, and that a acceding board is always, consistently fabricated up of both WGAE organizers and advisers at the companies they represent. (Full disclosure: I was a affiliate of the acceding board at my antecedent employer, Gizmodo Media Group, during the time GMG advisers were negotiating a arrangement with the company. This agency I know, factually, that the affirmation that negotiating committtees are “led by WGAE officials” is false. )

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The armpit goes through all the hits: Pretending that abutment associates takes abroad one’s basic rights. Claiming that the ante are cripplingly expensive. Implying, afterwards evidence, that advisers accept been pressured to assurance abutment cards. And, inevitably, claiming that altitude at Hearst are already great, so why would you unionize? The armpit additionally links to an absolute abstracted apprehension answer how to abolish already-signed abutment cards, writing, “You may accept active up afore you accomplished all the risks, costs and obligations complex — you may admiration whether it is accessible to change your mind. You accept asked about how you could get your cards back.”

There is, again, no adumbration that Hearst advisers are clamoring to abolish their abutment cards. What there is, in spades, is affirmation that the aggregation is abashed of the acclimation ability of a union. Now that’s a actuality to consider.

Aaron Brown is a agenda editor at Road & Track, a Hearst property. He’s additionally a affiliate of the acclimation board for the new abutment and tells VICE, “Basically, it’s black that administration is still overextension ambiguous advice about the unionization process. It looks like this agilely thrown-together Squarespace website is a acknowledgment to our official NLRB acclamation filing, which we absitively to move advanced with aftermost anniversary afterwards not accepting any official acknowledgment from administration on autonomous recognition.”

Brown adds:

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Like abounding of my colleagues actuality at Hearst, I adulation my job and am cool appreciative to be here, but I additionally adulation the protections that I apperceive a adequately adjourned arrangement could potentially get us. I’ve apparent what unions are able of immediate as a acceding rep for GMG’s additional contract, and as a attestant to what the Guild’s managed to get in the added media shops it’s organized over the accomplished few years.

My coworkers accept fabricated an abreast accommodation about this afterwards hundreds of conversations and we’re accessible to alpha acceding in acceptable acceptance to ability a abundant contract.

Hearst did not anon acknowledge to a appeal for animadversion from VICE.

This column has been adapted with animadversion from a affiliate of the Hearst Media Union’s acclimation committee.

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